Archive for January, 2010
many business are now web based for example blogging and many more. but marketing strategy for physical shops or companies somewhat seem to be different from those that is internet based. so what sort marketing strategy are there for web based?
The problem with most physical shops, well here anyways, are that they know they need a website, they just don’t understand why. They don’t see it as a potentially potent marketing channel, but rather as another consumer touch point.
Having a website isn’t a marketing strategy though, finding targeted website traffic and pulling them to your website is where marketing comes in. The most popular online marketing tools are:
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Pay Per Click Campaigns
Email Marketing Campaigns
Digital Advertising and Adserving
With any marketing strategy, it is imperative that all tactics employed run systematically. They should compliment each other and speak one clear marketing message, although they might pull consumers from different concerns of the web, they should be designed to work together and this is known as integrated marketing communications, IMC.
All brands should use their conventional above the line and below the line communication strategies, but they should ALSO invest in a digital strategy. Your above the line communication can increase brand awareness, your below the line can get consumers to the point of purchase, and your digital can do both.
I need some cool ideas for a marketing campaign. I’m starting my own business making/designing sports clothing and gear and we’re getting ready to launch our first product this Xmas: A backpack for extreme sports (ie. trail running, adventure racing). We have a tight budget and need to come up with something very soon that will help us Launch this pack…Any ideas? Let me hear your thoughts!!! Thanks!!
try this:
http://marketing-and-publishing.ebookorama.com/
I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:
The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.
1.Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2.Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3.Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4.Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5.Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.
I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.
Seems pretty straightforward…I recommend googling each segment and learning what they mean..then just provide examples…its seems like they want you to create a focus test group..possibly surveys etc..but you must segment them..into pricing…or type..and then ofcourse demographic…email me if you need more help.
How does competition affect pricing and marketing strategies?
For entrepeneurship class.
Thanks!
competition is the lifeblood of the american economy. without competition companies could charge whatever they wanted, which would stunt growth of other businesses in related markets. its called a monopoly, and its illegal to purposefully create one because of said problems that occur. sort of like whats happening now in the united states. walmart is monopolizing the market on every product imaginable and its destroying the american dream.
I know that affiliate marketing is oversaturated, but is there really any chance of making some decent money with it?
Some people work hard, and they make thousands. Some people work hard and they make next to nothing.
Strong
average
weak
no relationship
How do you explain the relationship between relationship marketing and the brand?
Relationship marketing : It is a philosophy of doing business, a strategic orientation, that focuses on keeping and improving relationships with current customers rather than on acquiring new customers. It is the use of the wide range of marketing, sales, communication, and customer care techniques and processes to identify your named individual customers, create a relationship between your company and these customers.
Brand : It is the rational , functional & emotional attributes of a particular product.
Their is a strong relation in brand & relationship marketing. Relationship marketing is derivative of brand or in simpler terms relationship marketing is approached through brand. brands is fuel which triggers relationship marketing. Without existance of brand marketing / relationship marketing cannot exists.
In my marketing class, we all have to pick a marketing problem and do research. We have to follow the format on how to conduct the research also. What would be a good topic for me to choose? My topics of interest is finances, future career(s), and sports.
You can do something along the lines of "how do tobacco companies attract new users even though they have a negative consequence?" Also, look at how tobacco companies sponsor the ads that say that tobacco is bad.
I want to create a website to carryout internet marketing but have no clue how or what it should have. I am looking for the best deal from the person who will eventually create the website for me. Please advise me on what it should have or not have etc.
I’ve chosen this template for adsense conversions. I’ve actually borrowed it based upon recommendations from business acquaintances, as conversions appear much, much higher than most other templates used in the past.
Location, as well as color match will help optimize your conversions. The eyes start in the top left hand corner of any website, and scan to the right. You want your first adsense presense to appear in the upper left hand corner.
You can take a peak at:
http://www.refinancewhilehouseisinforeclosure.net/
The job description involves selling web site design and search engine optimization packages to local business owners. Once the client makes a purchase, it is up to the representative to maintain a relationship with them, ensuring they’re satisfied with the services. Being able to upsell current clients is also required, as well as researching business’ and implementing SEO for clients’ website.
hi cleo, a web marketing representative can make anywhere between 5k to 10k monthly. it also depends on how good of a salesperson you are, motivation counts aswell. you have to try to promote your business and services aswell. be sure to be good at what you do, remember that your clients are your business cards, you do a good job with one, then they will reffer you:-)
I would like to find out who offers the best course on marketing, online.
I need information about internet Marketing courses, and who is the best regarding tips and tricks regarding Internet Marketing.
Here are some of the top guru’s I’m aware of – I have done business with them, and they all teach real stuff that works.
Remember: your income entirely depends on your efforts. The best info in the world has zero value if you don’t use it.
Derek Gehl (took over Corey Rudl’s business after his death)
Ken Evoy – has some great systems including a website in a kit type deal that has everything most people will need.
Dr. Ralph Wilson – great articles, good place to do a lot of basic starter learning
Mark Hendricks – one of the very first people to sell stuff on the internet, he’s plugged into the big time players and is always on the leading edge of "what’s next"
Perry Marshall – nobody knows Google Adwords better (and how to make it work
John Reese – one of the top 5 copywriters in the world. On copywriting, also read Dan Kennedy, Bill Glazer, Gary Halbert, Bob Bly.
There are others, check out this site for a list
Good luck,
Scott