Comments on: Explain the role of Relationship Marketing in the B2B marketing process.Include specific examples to illustrat http://www.berrocal2010.org/b2b-marketing/explain-the-role-of-relationship-marketing-in-the-b2b-marketing-process-include-specific-examples-to-illustrat Sat, 13 Mar 2010 00:23:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: jello_jammer http://www.berrocal2010.org/b2b-marketing/explain-the-role-of-relationship-marketing-in-the-b2b-marketing-process-include-specific-examples-to-illustrat/comment-page-1#comment-2231 jello_jammer Sun, 28 Feb 2010 23:59:59 +0000 http://www.berrocal2010.org/b2b-marketing/explain-the-role-of-relationship-marketing-in-the-b2b-marketing-process-include-specific-examples-to-illustrat#comment-2231 Relationship Marketing is a retention activity (where you've already got a client and want to keep them satisfied) as opposed to an acquistion activity (where you are looking for clients in order to grow your business). RM is a buzzword today because it costs less to keep a client satisifed rather than spending money to find one. Basically it's a fancy term used for the wining & dining you do to raise satisfaction and loyalty scores among your clients. Your key groups would be your retailers, suppliers, distributors, investors and finally your end consumer. An example is business process outsourcing which is one of IBM's core businesses. They work with external clients such as banks to help them develop procedures and processes that would help them service their customers better - like having a touch screen that answers requests rather than waiting in line at a bank. Helps the bank save both time & money. IBM also spends a lot of money ensuring that these clients are content and keep coming back to them for ideas.<br><b>References : </b><br> Relationship Marketing is a retention activity (where you’ve already got a client and want to keep them satisfied) as opposed to an acquistion activity (where you are looking for clients in order to grow your business). RM is a buzzword today because it costs less to keep a client satisifed rather than spending money to find one. Basically it’s a fancy term used for the wining & dining you do to raise satisfaction and loyalty scores among your clients.

Your key groups would be your retailers, suppliers, distributors, investors and finally your end consumer.

An example is business process outsourcing which is one of IBM’s core businesses. They work with external clients such as banks to help them develop procedures and processes that would help them service their customers better – like having a touch screen that answers requests rather than waiting in line at a bank. Helps the bank save both time & money. IBM also spends a lot of money ensuring that these clients are content and keep coming back to them for ideas.
References :

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