B2B = Business to business .. When a business doing business with another business. Example: wholeseller doing buisness with retailer.

B2C = Business to customer (end user). A reatil store selling merchandize to a customer.

3 Responses to “What are the major differences between B2B and B2C marketing promotion?”

  • VaTreasures says:

    Generally B2B marketing will be more focused than B2C marketing. B2B marketing needs to be targeted to where people who make purchasing decisions for businesses will see the promotion.
    References :

  • meghnarmajhi says:

    B2B = Business to business .. When a business doing business with another business. Example: wholeseller doing buisness with retailer.

    B2C = Business to customer (end user). A reatil store selling merchandize to a customer.
    References :

  • The_Entrepreneur says:

    B2B campaigns can be done on a lower budget and can be data specific followed by prospecting via telecalling/Mobile messaging/Sales calls.

    B2C is a more general campaign with less involvement with each customer/client and more focus on distribution channels. The cost per contact is lower but the wastage generally tends to be higher.

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    References :

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