Archive for the ‘b2b marketing’ Category
Relationship Marketing is a retention activity (where you’ve already got a client and want to keep them satisfied) as opposed to an acquistion activity (where you are looking for clients in order to grow your business). RM is a buzzword today because it costs less to keep a client satisifed rather than spending money to find one. Basically it’s a fancy term used for the wining & dining you do to raise satisfaction and loyalty scores among your clients.
Your key groups would be your retailers, suppliers, distributors, investors and finally your end consumer.
An example is business process outsourcing which is one of IBM’s core businesses. They work with external clients such as banks to help them develop procedures and processes that would help them service their customers better – like having a touch screen that answers requests rather than waiting in line at a bank. Helps the bank save both time & money. IBM also spends a lot of money ensuring that these clients are content and keep coming back to them for ideas.
Nathalie Soeteman shares some insights on her workshop during the B2B Marketing Forum.
Join Nathalie’s workshop to find out how to include Twitter in your B2B marketing mix
Duration : 0:1:22
http://www.b2bm.biz Creative B2B relationship between Wimbledon & IBM is explored with advertiser Alan Flack. of IBM on the brand’s ongoing sponsorship of Wimbledon, and how it leverages the tournament for marketing purposes.
Duration : 0:5:21
Debbie Williams speaks on structural changes, the shift of budgets to direct channels, the emergence of social media in 2009. The need, in 2010, to optimise multichannel marketing and tune in to customer conversations.
Duration : 0:2:59
If you follow Intel marketing strategy then none. Their "Intel inside" campaign is aimed at consumers but used to create b2b market.
The B2B Lead asked attendees at the MarketingProfs B2B Forum 2008 about the future of B2B Marketing
Duration : 0:1:57
How did the internet affect B2B Marketing???
I know it made it better – but why?
If you have any ideas/comments on this, please mention.
Please let me know of any websites on this.
(I have only been able to find a couple so far.)
(This is NOT homework).
Yes, you are right—- the effect was really BIG. First because internet had made it possible to connect to people from around the world. Then your option for a certain business will be much diverse and wider. You could choose from a business that is much cheaper or better. And second, if you are a businessman, then you have the opprotunity to market your business worldwide for free (or almost). All you have to do is to list your business on search engines and directories. Or you could also create your own website.
Just use Google blogs to search for this kind of topic.
Good Luck!
Mary
http://gbwatch.com/
http://www.b2bm.biz
Watch Virgin chairman Richard Branson, Neil Berkett, CEO of Virgin Media and Mark Heraghty, managing director of Virgin Media Business talk about the launch of Virgin Media Business
Duration : 0:2:54
http://www.b2bm.biz Exploring online marketing, branding, and the cost of influence in the digital age. The Institute of Direct Marketing highlights how measurable online marketing is, to pinpoint ROI.
Duration : 0:3:33
What should be an ideal Name of a WEBSITE dealing with all services concerning marketing and sales through Internet .
( for Example : Services provided by yahoo.com )
marketingb2b.net