Archive for the ‘b2b marketing’ Category
I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:
The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.
1.Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2.Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3.Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4.Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5.Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.
I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.
Seems pretty straightforward…I recommend googling each segment and learning what they mean..then just provide examples…its seems like they want you to create a focus test group..possibly surveys etc..but you must segment them..into pricing…or type..and then ofcourse demographic…email me if you need more help.
B2C = Business to Consumers
B2B = Business to Business
yes.
its Wateen Telecom, a UAE based company (operating in pakistan, that’s why i know it)
they are providing telecom infrastructure to the Telecom companies in pakistan, hence, B2B.
while at the same time, it is providing services to the customers through its company Warid Telecom. hence, B2C.
In this video we will demonstrate how to enter new products into vendorsbay.com.
VendorsBay.com is a Worldwide B2B/B2C Escrow Marketing Arena – E-Commerce Site for Retailers / Wholesalers / Manufacturers / Suppliers / Clients, that helps marketing thousands of products from thousands of vendors – unique products only, or products in competitive prices.
Vendors can get get their products published worldwide in more then 15 languages (Chinese,Japanese, Italian, Spanish etc.), to more then 130 countries, and to more then 140 Comparison Search Engines.
Duration : 0:9:42
Report from the B2B Marketing Awards 2009 ceremony, including interviews with winners, sponsors and judges.
Duration : 0:4:39
http://www.thinkseer.com/ – Video focuses on how B2B Marketers can use Google Insights to find trending keywords for SEO campaigns.
Duration : 0:6:12
http://www.email-marketing-reports.com/ with a skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc…have fun.
Duration : 0:6:33
i want to sell turbochrgers.
try google’s adwords and adsense program…
you can visit http://theadsenseinsider.blogspot.com for more details on this one
The techniques of traditional B2B marketing have changed with increasing reliance on the Internet. Instead of simply pushing messages, marketers are now engaging the decision makers in dialog. Learn how the the on-demand needs of the online audience call for a rethinking of the goals of marketing
Duration : 0:9:15
for example with distribution, why would a B2B comapny choose to sell their products through one distribution channel and not another. With promotional strategies, how would the promotional strategies used to sell to a consumer differ from the promotional strategies used to sell to a another business. (advertising, sales promo, personal selling, or publicity/public relations).
You are asking many questions. It all boils down to what is the less cost for the most profit.
While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference and to see the original “Man in the Chair” ad, go to http://www.marketing.org/conference and http://www.marketing.org/images/Mcgraw-Hill.ad.jpg
Duration : 0:2:4