Internet Marketing » marketing campaign http://www.berrocal2010.org Fri, 12 Mar 2010 15:03:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Where online can I find professional free photos to use in a marketing campaign? http://www.berrocal2010.org/marketing-campaign/where-online-can-i-find-professional-free-photos-to-use-in-a-marketing-campaign http://www.berrocal2010.org/marketing-campaign/where-online-can-i-find-professional-free-photos-to-use-in-a-marketing-campaign#comments Fri, 12 Mar 2010 14:56:04 +0000 admin http://www.berrocal2010.org/marketing-campaign/where-online-can-i-find-professional-free-photos-to-use-in-a-marketing-campaign I am looking for absolutely free! Photos of business men and women, families, office environments, etc… I would really appreciate it.
Some of these sites seem great but they are not free. That is the problem I am having. I have done google searches.

Try this site http://www.fordesigner.com/
I use it all the time for graphics and pictures.

]]> http://www.berrocal2010.org/marketing-campaign/where-online-can-i-find-professional-free-photos-to-use-in-a-marketing-campaign/feed 4 Red Alert 3 Remix http://www.berrocal2010.org/marketing-campaign/red-alert-3-remix http://www.berrocal2010.org/marketing-campaign/red-alert-3-remix#comments Thu, 11 Mar 2010 08:31:00 +0000 admin http://www.berrocal2010.org/marketing-campaign/red-alert-3-remix Command & Conquer Red Alert 3
PC in stores 10/29/08
Xbox 360 in stores 11/13/08
Actors:
Jenny McCarthy
George Takei
JK Simmons
Peter Stormare
Gemma Atkinson
Ivana Milicevic
Gina Carano
Randy Couture
Tim Curry
Andrew Divoff
Jonathan Pryce
Autumn Reeser
Kelly Hu

Duration : 0:2:36


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]]> http://www.berrocal2010.org/marketing-campaign/red-alert-3-remix/feed 25 What should be taken into account in overseas marketing campaign in the perspective of culture? http://www.berrocal2010.org/marketing-campaign/what-should-be-taken-into-account-in-overseas-marketing-campaign-in-the-perspective-of-culture http://www.berrocal2010.org/marketing-campaign/what-should-be-taken-into-account-in-overseas-marketing-campaign-in-the-perspective-of-culture#comments Tue, 09 Mar 2010 16:32:52 +0000 admin http://www.berrocal2010.org/marketing-campaign/what-should-be-taken-into-account-in-overseas-marketing-campaign-in-the-perspective-of-culture Can you give examples to illustrate?

This comes to mind.

When GM built the car, "NOVA", it would not sell in Mexico.
GM pulled their hair since it was somewhat a success in US.

Finally, some smart exec learned the translation of Nova in Spanish.

In case you don’t know, No Va, "It doesn’t go".

Search all languages for the translation of the product name.

Exxon searched the world languages before using Exxon. The word does not exist anywhere.

]]> http://www.berrocal2010.org/marketing-campaign/what-should-be-taken-into-account-in-overseas-marketing-campaign-in-the-perspective-of-culture/feed 1 “I Need” video for marketing campaign http://www.berrocal2010.org/marketing-campaign/i-need-video-for-marketing-campaign http://www.berrocal2010.org/marketing-campaign/i-need-video-for-marketing-campaign#comments Tue, 09 Mar 2010 09:38:25 +0000 admin http://www.berrocal2010.org/marketing-campaign/i-need-video-for-marketing-campaign We created this video over the course of a few months, collecting footage from families.
Made using FCP and Photoshop.

I did some of the filming, a lot of the footage was provided.

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]]> http://www.berrocal2010.org/marketing-campaign/i-need-video-for-marketing-campaign/feed 0 Mobile Marketing Campaign for Radio Stations http://www.berrocal2010.org/marketing-campaign/mobile-marketing-campaign-for-radio-stations http://www.berrocal2010.org/marketing-campaign/mobile-marketing-campaign-for-radio-stations#comments Sun, 07 Mar 2010 12:16:50 +0000 admin http://www.berrocal2010.org/marketing-campaign/mobile-marketing-campaign-for-radio-stations Check out this great Radio ad and how they incorporate Mobile Marketing – Qittle Style. Clean ad, one call to action and a great offer. That’s good stuff. Check out www.Qittle.com for more examples.

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]]> http://www.berrocal2010.org/marketing-campaign/mobile-marketing-campaign-for-radio-stations/feed 0 Does anybody have any ideas on how to develop a marketing campaign for beef flavored doggy treats? http://www.berrocal2010.org/marketing-campaign/does-anybody-have-any-ideas-on-how-to-develop-a-marketing-campaign-for-beef-flavored-doggy-treats http://www.berrocal2010.org/marketing-campaign/does-anybody-have-any-ideas-on-how-to-develop-a-marketing-campaign-for-beef-flavored-doggy-treats#comments Sat, 06 Mar 2010 19:26:39 +0000 admin http://www.berrocal2010.org/marketing-campaign/does-anybody-have-any-ideas-on-how-to-develop-a-marketing-campaign-for-beef-flavored-doggy-treats Who would be your audience, how will the product be packaged, and how will u let the public know about the product. Can u describe a commercial or a magazine ad? Any creative ideas???
This is for a school project. Our target is women. It has to be for beef flavored doggie treats. Any suggestions on the look of the bag or a good slogan or even anything else?

You are going have a hard time breaking into the market because there are numerous other companies that make beef flavored treats. Create or find something unique about your product. For example, if it’s organic, then make that your unique selling attribute.

Know who your target market will be. Do they like spending alot of money on their dogs? Or are your treats going to be low cost items?

If your product is going to be similar to name brand products you could sell your treats in similar packages and charge less then your competitors. Make the look similar, but not the same. Be careful not to be to similar becuase you will run into copyright issues and the like.

Create a integrated marketing communications plan. If you don’t know how to make one check the link below. I will be adding a blog post on how to make one soon.

I wont describe any ads right now because you have to figure out your target market and market niche first.

]]> http://www.berrocal2010.org/marketing-campaign/does-anybody-have-any-ideas-on-how-to-develop-a-marketing-campaign-for-beef-flavored-doggy-treats/feed 2 dove evolution http://www.berrocal2010.org/marketing-campaign/dove-evolution http://www.berrocal2010.org/marketing-campaign/dove-evolution#comments Fri, 05 Mar 2010 09:20:40 +0000 admin http://www.berrocal2010.org/marketing-campaign/dove-evolution Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action).
My thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same kudos to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. Thanks to Yael for shooting the action off the back of ‘Daughters’ video. And thanks to Vapor music for the exhaustive music journey – (by Flashbulb in the end).
Thanks to my creative partner, Mike Kirkland.
Credits should have always included Ogilvy London’s Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.

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]]> http://www.berrocal2010.org/marketing-campaign/dove-evolution/feed 25 What software would you reccomend to run an email marketing campaign? http://www.berrocal2010.org/marketing-campaign/what-software-would-you-reccomend-to-run-an-email-marketing-campaign http://www.berrocal2010.org/marketing-campaign/what-software-would-you-reccomend-to-run-an-email-marketing-campaign#comments Wed, 03 Mar 2010 20:36:47 +0000 admin http://www.berrocal2010.org/marketing-campaign/what-software-would-you-reccomend-to-run-an-email-marketing-campaign I have very limited HTML knowledge and would ideally like a very simple solution that will also be able to track & report responses.
Any suggestions would be appreciated. Thanks

Without a doubt, you want to use PHPList – I’ve written all about it here:

http://www.3bweb.com/site-features/email-newsletters/

It’s FREE to own and use, for as many emails as you like – FAR better than any of the externally hosted solutions, which don’t send out from your domain, and charge per email!

]]> http://www.berrocal2010.org/marketing-campaign/what-software-would-you-reccomend-to-run-an-email-marketing-campaign/feed 5 Pizza Hut Mobile Marketing Campaign http://www.berrocal2010.org/marketing-campaign/pizza-hut-mobile-marketing-campaign http://www.berrocal2010.org/marketing-campaign/pizza-hut-mobile-marketing-campaign#comments Wed, 03 Mar 2010 12:42:38 +0000 admin http://www.berrocal2010.org/marketing-campaign/pizza-hut-mobile-marketing-campaign Pizza Hut saw more than 12,000 entrants in the first two weeks and more than 3,000 texted in during the commercial alone. The rest of the entrants were driven by the friend-forwarder.

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]]> http://www.berrocal2010.org/marketing-campaign/pizza-hut-mobile-marketing-campaign/feed 0 Dark Knight – Viral Marketing Campaign http://www.berrocal2010.org/marketing-campaign/dark-knight-viral-marketing-campaign http://www.berrocal2010.org/marketing-campaign/dark-knight-viral-marketing-campaign#comments Mon, 01 Mar 2010 15:18:28 +0000 admin http://www.berrocal2010.org/marketing-campaign/dark-knight-viral-marketing-campaign In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

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