Archive for the ‘marketing campaign’ Category
Right ok we know the reason to have a marketing campaign is to sell goods, products, services etc. However some marketing camapigns have more specific tactical objectves.
We are procurring some ad software for the net and reselling the ad space to customers. We have direct access to advertising customers so will sell directly, however fill in space by using google ads etc ehen space remains unsold.
To make sure we have the right platform for advertising it works to cross check against all sorts of tactical campaign requirements.
Such as:
* brand awareness,
* product awareness,
* education of benefits
* shifting stock
* selling tickets fast to an event
etc
What are the different tactical reasons for having a marketing campaign ?
Hey Life….
I did the many years of studying this and looking at that ant trying to figure out which ad campaign worked and which didn’t…
I then hear Jerry DellaFamina talk about products and businesses!
He is the biggest advertising guru in the USA. So I know that he knows his advertising!
And you know what he says…..?
CREATE A BUZZ!
That’s it! He says don’t worry about advertising, create a buzz and then you’ll know where you need to concentrate your efforts in bringing the product to the people.
So my answer as to reasons to have a marketing campaign? It’s to find out were to place the "buzz"
James
This short video is an overview of the series of Marketing Campaigns series.
Duration : 0:1:8
Corporate Social Responsibility News: Mashable Blog Ranks 5 Best Cause Marketing Campaigns; “I Am A Visual Statement” T-shirt Campaign Benefits Women for Women International
Duration : 0:1:39
Our feature film MYSTERY TEAM returns to Chicago, IL on 2/19. Click here for tickets: http://bit.ly/d9b9c8
Pre-order the MYSTERY TEAM DVD here: http://bit.ly/7OTvZd
Click here to become a fan of MYSTERY TEAM on Facebook: http://bit.ly/80UkHm
Duration : 0:4:23
Hi, I started a carpet/hard floor cleaning business. What is the best way to get commercial/office business? Should I use brochures and business cards to stick in the door at night? Day cold calling<no success so far>?
Thank you
Firstly and most importantly, make sure you have an efficient business. Your business is as good as your people. How reliable are your cleaners? Will they turn up? Do you have cleaners on standby who can step in if needed? Do you have an SMS alert system set up so that you can get emergency replacement cleaners?
Get a website, because that is where people go these days when they are making a decision about a company. A lot of work by you and your sales reps could be wasted if people go to a site that doesn’t sell you properly.
Get the site looking professional with lots of good content about what you do. Do you specialise in particular sectors like pubs, bars, nightclubs, restaurants, small offices, large offices? Create sections on your site for these with lots of good information about your expertise.
Do you have customers who would agree to testimonials from them on your site? Get them written and put on.
Have you won awards? Done charity work? Contributed to the local community? Get this all written up and put on the site.
Add a blog to the site and update it regularly with your accomplishments, news and views.
Get an online marketing person to make sure that your site is appearing on the search engines for the search terms that you would want to be found for. Get monthly reports on your site visitors and plan your online marketing on a monthly basis.
Get out in the real world and network. Tell local businesses that you can solve their cleaning problems. Talk about your reliability and show them the testimonials on your website.
Come up with a special angle to get attention – a specialist area you can talk about, anything to make you stand out from the competition. Special offers for a limited time work well.
Create business cards and a flyer, and add a good selling message. Include a phone number so people can talk to you. Local coffee shops, pubs, music shops, libraries, community centres, newsagents, health clubs often have counters and noticeboards where you could put your flyers. You could invest in some perspex ‘take ones’ to put on counters at these places that will keep your flyers in sight and looking professional.
Build a list of prospects and add ten new prospects every day. Set targets for converting prospects into clients. Build more business with your existing clients.
Look for newsworthy PR angles such as good causes to get involved with locally that will allow you to get yourself publicity in the local paper and local radio or TV.
Hope this helps!
Katy Ortega
http;//www.biz247.biz
Britney Spears – New Candies Ad Campaign
Rating: Caliente™
Iconix Brand Group, Inc. unveiled today its spring 2010 marketing campaign for its junior brand, Candies, which is exclusively available at Kohls Department Stores and Kohls.com.
The campaign entitled, Britney Spears Through The Lens, showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears, commented, Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candies Only at Kohls ads. It was an amazing shoot and I know my fans are going to love the cool images.
The Britney Spears Through The Lens, campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
The Candies Only at Kohls marketing campaign was created by the Iconix in-house marketing team in partnership with Annie Leibovitz who is famous for her celebrity portraits, Mark Seliger who is recognized for infusing music and fashion in his photography and Terry Richardson who is known for his ability to capture the true essence of his subjects.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albumsBaby One More Time (1999); Oops!… I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, 3.
Source: http://CyberHollywood.ning.com
www.cafepress.com/dlip
Duration : 0:0:59
Hello,
My website is new , and I don’t have an email list, and I want to start an email marketing plan?
Review this site, they have a lot of quality info about email marketing and they have the best email marketing autoreponder online:
http://www.GetResponse.com/index/Heaven4Affiliates
http://richhazlett.com
Is the sales and marketing campaign different from each other? Provide an example so I can visualize.
Marketing is above sales in the structural hierarchy. Marketing encompasses such things as sales, advertising, public relations, grassroots campaigns, internet promotions, etc.
Marketing is just a broader category in which sales is a subcategory.