Archive for the ‘marketing’ Category
What is the difference between Traditional
Marketing and Modern Marketing? Give some examples of those
companies which are doing Business in India more than 50
years and how they changed from traditional marketing to
modern marketing.
Marketing as I understand is: creating awareness and demand for a product or services and using the supply chain management system, ensuring that it reaches the end user effectively. The Traditional marketing has a manufacturer, whole lot of middleman including traditional advertising and customers. Modern marketing has a manufacturer and customers without wwhich no business will function. But the middleman, advertisements and monitoring of demand and supply has undergone lots of changes. Big malls are directly supplying goods from manufacturers to consumers doing away with middlemen. MLMs and Direct Marketing have totally eliminated the middlemen and passing 60% of middlemen revenue to consumers who put some effort by way of word of mouth publicity. Modern communication tools are doing their bit of advertising and monitoring. End consumers get convenience.
Joe from http://www.perfect-email-marketing.com/ discusses how businesses can use email marketing as a powerful method for boosting your online business and skyrocketing your ROI.
Duration : 0:9:45
Martin Lawrence as the unforgettable hilarious character known as Bob… Comment And Rate So This Video Gets More Hits ! http://www.youtube.com/watch?v=7oMQMuxXAXU&feature=response_watch
Duration : 0:3:3
A great introduction by Robert Kiyosaki about how important is to build and develop sales skills. Scape of the rat race now! Robert Kiyosaki the famous Richdad author reveal the secrets of the rich….
Duration : 0:10:0
I’ve just gotten into the mortgage business in Texas. I’m looking for any tips to help me to deal with the marketing side of the business and any success stories of particular types of advertising. Thanks!
There are several marketing techniques that are in use today.
#1 You can purchase leads from a lead provider normal cost is approximately $25.00-$35.00 per lead and there is a minimum purchase amount like about 100 per purchase. Some of these are retreads, so you are really guessing which are real or is this someone that just like talking on the phone.
There are cheaper ones but they have been around the block a few times. So you are really guessing on these leads.
#2 There is telemarketing, but then there is the "Do not call list" So you have to be careful there and not make a mistake or you will be sued.
#3 Advertise in the local newspaper that you are now in the business of doing loans
#4 You can direct mail to individuals that you are in the business of doing loans.
I suggest you secure your own leads by leaving the office and spending time in a area that you want to work and get to know the people that could be your future clients.
Find an area in your city that you want to work approximately 5,000-10,000 houses. Make you enough flyers to cover your area. If you have children this will be a good weekend activity for them as well as yourself. While walking the area passing out your flyers, if you see someone out doing the lawn or just out introduce yourself, give them one of your cards. See if they are willing to give you their name and email address so you can email them, on a monthly basis, things about the mortgage industry as well as your monthly newsletter. Place any information you collect in a data base that you should start.
Your flyer should tell them a little about you a few of the loan programs that you will be offering and introducing. This is an introductory flyer that you can make on your computer. You can get them ran off at Staples or Office Depot.
You should pass these type flyers out at least 3 months in a row. This will let them know that you are sincere and look as if you will be there for them.
You should also visit the local commercial places in the same area. Find out if they will allow you to place a flyer holder in their business, give them one of your business cards, find out their
name, write it down you never want to forget it because they will become one of your partners. buy something even if you are gonna give it away and don’t need it. Do this to as many commercial businesses in the area as will allow you to place a flyer holder in their place of business. You will find the flyer holders at Staples or Office Depot..
Call the post office and inquire about their bulk mailing stamp. Get one and learn the system of bulk mailing.
Also call your title company and get them to provide you with the names of the people in your area that you have been passing out your flyer.
Remember your data base you were starting and now should have over a thousand names that you alone should have been able to get if you have been walking the area.
Once you have passed out the flyers for at least 3-4 months start you a newsletter covering topics on the mortgage business. Get articles from your local newspaper as well as off the internet. Just remember to give credit to the author of the article. You might have a doctor, lawyer or some other professional to help you on your articles. Charge them for the articles, about 50% of the cost of the newsletter.
Now remember the businesses that you had your flyers in and you now know their names because you have been there to change your flyers about 2 times per month. Place your news letter in these businesses also.
The best thing about these businesses is now you want to see if they will advertise in your business newsletter being sent to the local area in which their business is located. You should be able to charge them about $45.00 to $50.00 per business size card advertisement. Try and get them to place a coupon in the flyer offering some type of discount if the customer bring the coupon in to their store.
Now you will need a professional team to assist you in your business. You will need an attorney, a notary, a title rep, an insurance agent that sell homeowners insurance policies and a real estate agent. You should pass out their cards to your clients that need their services and they should pass out your business cards to their clients that need your services. This should give you a steady supply of referrals. This should not be a one way street, they should be helping you as much as they are in the habit of helping you. So you might have to change your professional team to get what need to be accomplished.
Now that you have your bulk stamp, your newsletter and your data base that you have now added from your title rep to the names you had already. You are now ready to mail or email your newsletter each month.
Don’t forget to offer your clients a FSBO package, where you will qualify their possible buyers if they are not pre-approved already. You will want to assist them in setting up an open house where you will be there to assist potential buyers and most importantly pre-approve all those that come to look at the house that aren’t. This will give you a steady source of leads also. This should always be in your monthly newsletter that you will assist all those that want to sell their own property. You can charge them $500.00 for providing escrow service, title services, appraisals and other services they will need to close the transaction. With the $500.00 you should be able to place an ad in the local paper of all open houses you will be conducting on the 2nd and 4th weekend of each month or whatever weekend you chose to have open houses.
What ever you do, don’t try to talk them out of selling their own home, you are there to assist and get to the clients that need pre-approval for loans to purchase homes. They would not be at an open house unless they were considering buying. Always have an ample supply of 1003’s on hand.
I hope this has been of some help to you, good luck.
"FIGHT ON"
[Recorded November 20, 2009]
Ever since the launch of the 4004 microprocessor in 1971, AMD, IBM, Intel, MIPS, Motorola, National, Sun, Texas Instruments, Zilog and many other major corporations have fought epic marketing wars to establish their chips as the engines of choice for multiple generations of computers.
There were battles over technical specifications, performance benchmarks, software architectures, RISC, 32 bits, and much more. Over the years, the fight shifted from one for hardware design engineers hearts and minds to a battle for those of the computer companies CEOs’, and ultimately, for those of the consumers themselves. This combative environment drove the evolution of spec-based to brand-based microprocessor marketing.
This panel discussion focuses on how the marketing of microprocessors changed as the semiconductor industry grew at unprecedented rates during the 1970s thru the 1990s. Learn about the events and the decisions that shaped the both the semiconductor and computing industries. Wonder at how annual chip marketing budgets ballooned from $100,000 to over $1Billion in less than 20 years.
The panelists and moderator for this session were all protagonists in these microprocessor marketing wars at three of the major players: AMD, Intel and Motorola. – Jack Browne: Hi End Microprocessor Marketing Manager, Motorola, 1981-1992
- Dave House: Intel SVP – General Mgr, Microprocessor business, 1978-81, 1982-91
- Claude Leglise: Intel 8086-8088-286-386-486 Marketing Manager, 1982-1990
- Melissa Rey: Intel Senior Marketing Communications Manager, Intel X86 (8086
through the 386) communication programs. 1978-1988
- Moderated by David Laws: AMD (1975-1986) VP, Business Development
Major funding for the CHM Salute to the Semiconductor program is generously provided by Gordon and Betty Moore Foundation and Intel Corporation.
Duration : 0:59:52
For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company’s General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this limited time frame what questions should we ask in order to facilitate our inventing a new product and developing a marketing plan accordingly?
How did you define your target audience? What factors made you select that target audience? How did you define your "word-picture?" What were your initial goals for the product, and, how did those goals change, if at all, through the development cycle? How did you formulate your product’s competitive advantage? What were the obstacles to market entry and how did you overcome them?
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business.
However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites.
Rule #1 – One site or many: While many organizations prefer to maintain their presence on several social networking sites, it can take up considerable amount of time as well as staff resources. Determine the amount of time you can spend updating your profile on each site. It’s far more effective to spend extra time and energy maintaining a high profile on one, well-chosen site rather than spend precious hours juggling different operating platforms on too many different sites.
If you do choose to maintain a presence on multiple sites, make sure you assign a full-time staff to regulate your various profiles. This could include posting comments on other member’s pages, inviting other people to become friends, or accepting other friend’s requests. In the absence of regular care, your web page is sure to languish.
Duration : 0:8:14
Primeira parte de um desenho explicativo sobre o que é marketing. Conheça a historia da Vila da Montanha de Pedra, e a descoberta do marketing de forma simples e bem explicativa.
Duration : 0:7:24
We are a 2 person start-up company. We have purchased a company with 10 years history, very good credit rating, and at zero employees, in NorthEast USA. Since we are tight on budget and are working as full time consultants ourselves, we are unable to market and expand the company. We were wondering if there are any websites/resources (besides posting an Ad on a jobs website) which we can explore to communicate to potential IT services marketing personnel in the NorthEast USA, to see if we can work on a commission-only basis initially. Once we start serving 2-3 clients and place a few consultants, we can afford to switch to a salary + commission option. This can be a great option for a marketing person who has contacts in the market but would like to work from home or work flex-time.
Thank You!
try craigs list www.craigslist.com just click on your area on the right after you get to their website