i’m writing a 10 page paper on marketing strategies but after doing a little research i feel like my topic is weak… i first wanted to compare and contrast internet and television marketing and conclude which is better, but now i feel like they are both similar and not much to talk about….

can anyone help me figure out something more CONTROVERSIAL? anything to do with marketing a product. thanks!

Research guerrilla marketing. In many cases it flirts with the ethical boundaries of marketing. you could pick several guerrilla campaigns and go from there. a couple campaigns I would look up are:

Reverse graffiti, and English guy that goes by the name of "Moose" has done work for Green Works cleaners and Smirnoff. Now he is in some hot water for "graffiti"

Aqua Team Hunger Force movie promotions in Boston ended in a 2 million dollar fine being paid because someone thought the lightbrites they where hanging were bombs.

Or you could go with the old sex in advertising debate.

hope this helps

Dan G
www.creative-bs.com

One Response to “what marketing strategy are controversial to talk about in a research paper?”

  • creative-bs.com says:

    Research guerrilla marketing. In many cases it flirts with the ethical boundaries of marketing. you could pick several guerrilla campaigns and go from there. a couple campaigns I would look up are:

    Reverse graffiti, and English guy that goes by the name of "Moose" has done work for Green Works cleaners and Smirnoff. Now he is in some hot water for "graffiti"

    Aqua Team Hunger Force movie promotions in Boston ended in a 2 million dollar fine being paid because someone thought the lightbrites they where hanging were bombs.

    Or you could go with the old sex in advertising debate.

    hope this helps

    Dan G
    http://www.creative-bs.com
    References :

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