Posts Tagged ‘service’
www.amconline.net Automotive email marketing strategies for the automotive industry. Advanced Marketing Concepts is your premier source for cutting edge, high impact, targeted email marketing
Duration : 0:3:35
For many, marketing is all about the 4P’s, a theoretical concept dated early 60’s. This first video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a major planning tool in a marketing plan.
This first video (out of two) illustrates the “Marketing Offer” made up of the brand, quality of service and physical features (comprising the “Product or service-mix”) as well as the price of the product or service in question (price-mix). Besides the “Marketing Offer”, the latter part of this video introduces the elements to consider when promoting the offer – starting with the distribution channels whether direct (direct marketing) or by using intermediaries (indirect marketing).
The content of the next video; Marketing-mix as a planning tool (2), includes the following:
- The elements of marketing communication (MarCom) or MarCom-mix: Advertising, public relations, sales promotions, conventions & exhibitions and sponsorships.
- The concept of marketing-mix when adapted to services rather than products.
- The practical usage of this concept with several examples.
Duration : 0:9:38
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Duration : 0:8:14