Internet Marketing

Posts Tagged ‘value’

Scott Williams, CMO of Morgans Hotel Group, talks with Compete Digital 180 about what his brand is doing to stay on course during the recession.

Duration : 0:4:14

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Technorati Tags: Digital, hotel marketing, interactive marketing, luxury brand, marketing, Morgans Hotel Group, morganshotelgroup.com, value

Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.

Duration : 0:2:24

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Technorati Tags: brand, Kevin Keller, marketing, MBA, premium product, Tuck School, value

The techniques of traditional B2B marketing have changed with increasing reliance on the Internet. Instead of simply pushing messages, marketers are now engaging the decision makers in dialog. Learn how the the on-demand needs of the online audience call for a rethinking of the goals of marketing

Duration : 0:9:15

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Technorati Tags: B2B, Breen-Vogel, Cleargauge, Clearguage, drivers, Karen, marketing, online, supplyframe, value

The key terms and concepts a person needs to know to feel competent in a marketing meeting or related job interview / Steven R. Van Hook, PhD

Duration : 0:9:5

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Technorati Tags: communications, demographics, dimensions, market, marketing, positioning, product, proposition, targeting, value, vocabulary