Internet Marketing » value http://www.berrocal2010.org Fri, 12 Mar 2010 15:03:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Morgans Hotel Group CMO: Marketing a Luxury Brand During a Recession http://www.berrocal2010.org/brand-marketing/morgans-hotel-group-cmo-marketing-a-luxury-brand-during-a-recession http://www.berrocal2010.org/brand-marketing/morgans-hotel-group-cmo-marketing-a-luxury-brand-during-a-recession#comments Sun, 07 Mar 2010 12:16:33 +0000 admin http://www.berrocal2010.org/brand-marketing/morgans-hotel-group-cmo-marketing-a-luxury-brand-during-a-recession Scott Williams, CMO of Morgans Hotel Group, talks with Compete Digital 180 about what his brand is doing to stay on course during the recession.

Duration : 0:4:14


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]]> http://www.berrocal2010.org/brand-marketing/morgans-hotel-group-cmo-marketing-a-luxury-brand-during-a-recession/feed 0 Professor Kevin Lane Keller on brand value and marketing http://www.berrocal2010.org/brand-marketing/professor-kevin-lane-keller-on-brand-value-and-marketing http://www.berrocal2010.org/brand-marketing/professor-kevin-lane-keller-on-brand-value-and-marketing#comments Fri, 05 Mar 2010 09:20:27 +0000 admin http://www.berrocal2010.org/brand-marketing/professor-kevin-lane-keller-on-brand-value-and-marketing Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.

Duration : 0:2:24


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]]> http://www.berrocal2010.org/brand-marketing/professor-kevin-lane-keller-on-brand-value-and-marketing/feed 0 The Evolution of the Internet and Marketing In B2B http://www.berrocal2010.org/b2b-marketing/the-evolution-of-the-internet-and-marketing-in-b2b http://www.berrocal2010.org/b2b-marketing/the-evolution-of-the-internet-and-marketing-in-b2b#comments Tue, 29 Dec 2009 09:35:20 +0000 admin http://www.berrocal2010.org/b2b-marketing/the-evolution-of-the-internet-and-marketing-in-b2b The techniques of traditional B2B marketing have changed with increasing reliance on the Internet. Instead of simply pushing messages, marketers are now engaging the decision makers in dialog. Learn how the the on-demand needs of the online audience call for a rethinking of the goals of marketing

Duration : 0:9:15


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]]> http://www.berrocal2010.org/b2b-marketing/the-evolution-of-the-internet-and-marketing-in-b2b/feed 0 Fundamental Marketing Terms & Concepts (part 1) http://www.berrocal2010.org/marketing-strategy/fundamental-marketing-terms-concepts-part-1 http://www.berrocal2010.org/marketing-strategy/fundamental-marketing-terms-concepts-part-1#comments Sat, 26 Dec 2009 18:00:29 +0000 admin http://www.berrocal2010.org/marketing-strategy/fundamental-marketing-terms-concepts-part-1 The key terms and concepts a person needs to know to feel competent in a marketing meeting or related job interview / Steven R. Van Hook, PhD

Duration : 0:9:5


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